We are all about getting the best for your Intellectual Property.

AD32 was established by me, Axel Derendorf, with 20+ years of international business development, content, licensing and marketing expertise and success on a global market basis.

I have been on both sides, managaing an integrated agency & crossmedia company as part of a major media group and being on the IP-owner side building #1 brands with millions of  royalty income year on year.

The many years in different areas of the media business from BMG to Viacom to TMG and further with brands like Twilight, Ben 10, Filly, Bakugan plus the knowledge in many industries and categories of brand licensing and animation production/ sales has led to an excellent international network which we put into action for you. On a modular basis according to your needs.

Axel has been vital in developing brands from nearly scratch to become a #1 success making millions of $. Of course TV/audiovisual or mastertoy deals or major publishing deals or other means of major awareness were key on the way.

AD32 is your agency representing your IP rights and getting optimal royalties and it can also be your consultancy putting in the vast expertise for your success either way.